# Description and features

The WhatsApp Business API (WABA) is a tool for businesses to communicate with their customers on WhatsApp in an official and unblocked way. WABA allows businesses to be the first to message their customers, receive replies and send broadcasts. This requires ready-made integrations with CRM and help desk systems, in-house developers or services such as 1msg.io.

## All API

{% embed url="<https://docs.1msg.io/>" %}

## Team inbox&#x20;

The Inbox is a space where all chats are consolidated, allowing you to correspond with customers using one or more connected WhatsApp numbers.

All chats are collected in the inbox. To reply to a customer, locate and select the chat you want, or start a conversation.

<figure><img src="/files/CLxhZVETocaX9tjClkPR" alt=""><figcaption></figcaption></figure>

## WhatsApp widget for websites&#x20;

The widget turns website visitors into WhatsApp contacts: start a conversation and collect their phone number. This allows you to answer their questions immediately, make a call if necessary and send a message later.

Configure the widget parameters through the control panel and add the widget code to your website.

<figure><img src="/files/Yi8HUlyA4k0fFX1qt8Y6" alt=""><figcaption></figcaption></figure>

## Link Generator&#x20;

If you need to direct customers to your WhatsApp and a widget is not suitable, use the link and QR code generator. The link can be placed on external websites and platforms, while the QR code can be printed on promotional materials.

Specify your WhatsApp number and, if necessary, a pre-written text that the customer can send without typing it themselves.

<figure><img src="/files/GCCk01tq2E0URXyNw7Ma" alt=""><figcaption></figcaption></figure>


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